Pleading Saints

In a press conference Tuesday, March 27, New Orleans Saints (former?) coach Sean Payton went on the record apologizing for the bounty program that had been going on under his supervision. When I saw this last week, I was ready to applaud Payton and the Saints organization for their grace in accepting some of the harshest NFL sanctions in history. Not pushing blame on others can be hard to resist in a time of crisis.

But a three days later, Payton decided to appeal his one-year suspension.

This is just one of the several appeals filed in response to NFL Commissioner Roger Goodell’s laundry list of punishments. General manager Mickey Loomis is appealing his eight-game suspension, the Saints are appealing its $500,000 fine and the loss of its second-round draft picks for 2012 and 2013 and assistant coach Joe Vitt is appealing his sex-game suspension.

A Huffington Post article detailing the scandal and appeals reports,

The commissioner has said since the unprecedented penalties were announced that the Saints’ coach would likely be allowed to continue working as his appeal was resolved. However, he added that the challenge would be expedited, indicating that Payton would not likely be able to add on much work time should his appeal be upheld.

Payton’s decision to appeal has revealed a clear discrepancy between his behavior at the March 27th press conference and his appeal announcement. Dragging all those ‘sincere’ apologies into question. He’s clearly not as sorry as he implied. Although taking responsibility is honorable, Payton should have made sure his actions after the press conference fell in line with his statements. In crisis communications, consistency is key. The only consistency here is the number of appeals and the number of sanctions. Lesson learned? Only say sorry if you mean it.

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