Cindy Boren for The Washington Post Sports wrote an article today referencing today’s “Mike and Mike in the Morning” on ESPN. Scottie Pippin was the guest and the three discussed who’s better, former Chicago Bulls legend Michael Jordan or Miami Heat’s self-proclaimed king LeBron James?
Pippen, Jordan’s former teammate, said that James was approaching the same level of greatness as Jordan. This sort of surprised me and got me thinking about branding. When LeBron entered the NBA, he talked about his dream to bring his home team a championship. Then, he left Cleveland for Miami to get himself a better chance at a championship. Yes, he took a pay cut, but that’s not enough to mend the hearts of Cleveland fans.
Jordan has created a brand for himself; he’s a legend. Even if James reaches Jordan’s level, or exceeds it, I don’t know that he will be a legend…legends are loved.
(Here’s what Jason Segel thinks…)