Rising above the rivalry: Toomer’s for Tuscaloosa

Rivalries in the south are something of another breed, or so I’ve heard. Alabama and Auburn are no exception. The rivalry can only be equivocated to the civil war between Oregon and Oregon State, the big game between Stanford and Cal and perhaps Michigan and Ohio State. We’ve been talking about the devastating damage that struck the hometown of the University of Alabama recently in my public relations classes. And I wanted to share this amazing story of people coming together to help a neighbor regardless of school colors.

Not only have Auburn fans, boosters, students and faculty donated their time and energy to help out people once considered the enemy, they have created a full out campaign to communicate with anyone that can help. The Toomer’s for Tuscaloosa Facebook page is one of the standout tools that has been in use to communicate with outside efforts. As much as this pains me to say, Auburn has done a tremendous job PR-wise. Auburn will be forever branded as the school that rose above a rivalry to help neighbors in need.

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